What is a Designer?

Graphic Designers produce visual communications, including art and layout of text for reproduction in print and electronic media such as magazines, newspapers, books and websites, as well as image designs for corporate identity programmes, exhibitions and advertising.

Clearly this is a career for a creative, imaginative person, with a talent for drawing and a keen eye for colour, form, composition, lighting and typography. Designers typically develop design 'roughs’ (scamps), prepare comprehensive layouts of the design using techniques such as photography, illustration and computer-generated imagery, present and propose designs to clients for approval, thereafter prepare designs for print or digital publication and production, while also supervising all design production stages.

Graphic Designers may specialise in a number of fields, including brand and identity strategy; digital and web-based design; television, film and computer graphics; set and exhibition design; corporate design; book and magazine design; and advertising and illustration. They may progress to positions such as Design Directors, Art Directors or Creative Directors.

Graphic Designers may work as members of a design team in design studios or advertising agencies, or alone undertaking consultancy or freelance work. Either way, Designers have to be able to work under pressure and meet deadlines, possess good communication skills and work as part of a team.