What is a Digital Media Specialist?

A Digital Media Specialist uses both traditional design skills and modern technology to help produce a variety of new media solutions, including websites, online applications, social media content, blogs, forums, extranets, audio content, special effects, and animation.

From scoping the final production, to designing the user interface and the customer journeys through the site or application and developing the code, the Digital Media Specialist works as part of a skilled team to deliver the final product.

This is an exciting world, where classical creativity and cutting-edge technology combine to communicate, inform, educate and affect consumer behaviour.

Specific jobs in the new media arena include: Digital Strategist, Digital Designer, Content Manager, Project Manager, Developer, Online Media Planner, Social Media Manager, Search Engine Optimisation Manager, etc.