“…being a strategist is a lot like being an evil genius who creates wickedly bad ideas for the greater good of bad. Being a strategist is quite challenging though, you do need to master the art of brain control—you need to get into people’s minds and understand what keeps the squeaky wheel turning so you can develop maniacal plans to get them to think, feel and do what you want them to… and that’s why I love advertising muhahaha!”
Priyah Pillay,  Strategist